With approximately 50% of marriages ending in separation, more divorcees are flocking to online dating as a potential solution. But, is it working?
New research suggests it is — one in three Americans now meet their spouses online, and those marriages are reportedly more satisfying and less likely to end in divorce than those that begin in traditional, offline venues.
Leading the charge is online dating site FirstMet.com, one of the largest Facebook connected dating apps in the world. The site, which pairs singles based on mutual friends and interests, addresses a long-standing disconnect between the ways singles meet online versus the real world. Offline, singles commonly meet through friends and interests, but very few dating sites offer functionality around the social and interest graph – until now.
By showing users how they are connected to other users, by simply creating a dating experience that more closely mirrors the way divorcees traditionally meet in the real world, FirstMet.com has seen a 51% spike in the number of divorced singles using the site.
The site’s Facebook integration allows for more rich, detailed online dating profiles, while its friends of friends feature lets you narrow your search to singles with Facebook friends in common so you can ask for an introduction